UCSF Health’s mission to maximize healthcare value has been exemplified in its numerous initiatives to improve quality of care while reducing waste and healthcare costs. Strategic investments help expand clinical services offered while a culture of continuous improvement has empowered frontline providers to help realize organizational goals.

Upon completion of this presentation, attendees of this session will be able to:

Just because you build it does not mean that they will come... a gentle reference to "Field of Dreams," but a reality. How you define, develop, deploy, organize, and communicate your IT offering (application, service, software) directly impacts your audience.

Silo Much?
Most IT properties reflect the structure and focus of their parent organization. But if no one uses your product, or they can't find your product, or they're frustrated by your product... then you either have no customer or a dissatisfied customer. And that's nowhere any of us wants to be.

You had 1,200 clicks on your study website, but only 3 people completed the screener! Do you know where your participants went? We will show you how to identify and repair a leaky recruitment funnel using simple tweaks. Participants will learn how to optimize recruitment communications by selecting the right tool for the job, whether that’s plain language, web analytics, social media ads, or UCSF’s new study recruitment website template.

Getting more traffic from search engines like Google is an art and a science. In this session, we will share the practical marketing, design, and technical strategies that CTSI's Research Technology team used to more than triple traffic to clinicaltrials.ucsf.edu, the public-facing directory of every eligible clinical trial at UCSF.

According to UCOP, over 40% of students UC-wide sometimes do not get enough to eat. At the same time, an estimated 40% of food in the U.S. goes to waste. Come see how UCSF’s Student Academic Affairs and Student Information Systems built a system to connect hungry students with food that was getting thrown out. The system was designed to allow event organizers to quickly notify students via text message anytime there was leftover food. Over 50% of our student population has signed up for the notifications and the feedback has been overwhelmingly positive.