Just because you build it does not mean that they will come... a gentle reference to "Field of Dreams," but a reality. How you define, develop, deploy, organize, and communicate your IT offering (application, service, software) directly impacts your audience.

Silo Much?
Most IT properties reflect the structure and focus of their parent organization. But if no one uses your product, or they can't find your product, or they're frustrated by your product... then you either have no customer or a dissatisfied customer. And that's nowhere any of us wants to be.

There Are No "Users"
"The word ‘user’ narrowly defines a person by their relationship to a product or service. But the person who uses or interacts with a product is so much more than a ‘user’.” ~Dawn Walter

Learn what a customer-centric approach is, how it works, and how it delivers value for your IT properties. Session participants will learn the nuts & bolts of a product approach, specific considerations for digital content strategy and application development, and implementation considerations within the UCSF environment.

Throughout this session presentation we'll share real-world UCSF project examples that utilize this practice. Learn how to be your organization’s MVP by shifting process through an iterative, customer-centric approach.

Slides: https://ucsf.box.com/s/dn901izbuwh3xvt7og5coj54rlrw35sx (MyAccess login required)