You had 1,200 clicks on your study website, but only 3 people completed the screener! Do you know where your participants went? We will show you how to identify and repair a leaky recruitment funnel using simple tweaks. Participants will learn how to optimize recruitment communications by selecting the right tool for the job, whether that’s plain language, web analytics, social media ads, or UCSF’s new study recruitment website template.

Online recruitment is a multidisciplinary process, so this workshop is perfect for researchers, techies, and communicators—no specific experience is needed.

Slides: https://ucsf.box.com/s/fq0dhhhi7gkxewgavvcj2itgkqrn47x2 (MyAccess login required)